At the risk of stating the obvious, we live quite the connected existence in 2018. These days, connectivity is deemed as essential an amenity as electricity, running water and gluten-free alternatives at breakfast. Our craving for internet access is intensified when we’re required to remain in the same place with no other means of distraction. Companies unwilling or unable to provide this access are finding more and more that customers will look elsewhere.
For transport companies, this should come as no surprise. Passengers expect onboard WiFi as a standard feature on their journeys. Local bus and coach operators, however, often feel that to provide WiFi will mean an increase in fares. Every onboard amenity, after all, costs money. But there is another way – providing companies have the tools to optimise their connectivity. Thankfully, Sygnal provides more than just onboard WiFi; it also gives operators the means to reduce operational costs and improve overall service.
Enriching the passenger journey
What’s the most important element of a transport service to passengers? It used to be that you could sum up the passenger’s expectation for a transport service in three words: Convenience, comfort and cost. But in the past few years, a new word has crept into the passenger lexicon; connection.
That’s why onboard WiFi is such an essential amenity. Not only do passengers expect it, but they will also actively criticise those companies that don’t provide it. Perhaps even worse than not providing any kind of connectivity, however, is providing subpar WiFi. The fear of providing an intermittent or slow connection (and being pilloried in subsequent reviews) keeps many operators from committing to an onboard WiFi subscription. But it doesn’t have to be this way. Sygnal’s onboard WiFi is designed to maintain constant connection wherever your vehicles are. On the rare occasions when there really is no means of connection, Sygnal WiFi caches key web pages to ensure passengers still have the power to browse.
Optimising the travel experience
Onboard WiFi can increase convenience for passengers by shortening journey times through intelligent route optimisation. Simultaneously, part of developing a reliable service lies in keeping passengers up-to-date on the latest information about their journey. With onboard WiFi, passengers can track their journey through location apps like Google Maps. Alternatively, you can integrate an in-journey information system to keep passengers completely up-to-date through on-board screens.
With additional options for mobile ticketing, operators and passengers can enjoy a raft of benefits. As an operator, a move to ticketing through digital channels frees you from the cost and inconvenience of paper tickets. Of course, onboard technologies aren’t always about saving money – they’re also vital to improving the travel experience. For passengers, M-ticketing can expedite the boarding process, making journeys shorter and more efficient. This might not save your coach company money, but it will increase passenger loyalty, which means more return custom.
Cutting costs with connection
Of course, onboard integrations like passenger WiFi, GPS and CCTV incur some additional costs. But connection comes with a range of additional features to reduce company overheads.
Coach companies have a variety of outgoing costs. As a major monthly expenditure, fuel consumption is a major concern for every operator. Engine monitoring captures the raw data behind the behaviour of a vehicle and provides solutions to how this behaviour could be optimised. By studying when and where an engine sits idle, operators can develop procedures to reduce vehicle inertia and optimise journeys.
Likewise, using GPS to monitor the progress of your vehicles on specific routes enables you to better comprehend where coaches are experiencing delays. The data gathered from your GPS can then shape new routes and save your coach company on fuel consumption.
WiFi = Additional revenue streams
Onboard WiFi isn’t simply a tool for passengers to pass the time. It’s a direct line through which you can engage with passengers on a deeper personal level (within the bounds of GDPR, of course). Just as social media channels offer personalised promotions through their platforms, you can promote relevant businesses direct to your passengers.
That’s right, your onboard WiFi can also provide an additional revenue source through personalised advertising. The Sygnal Portal allows you to upload multiple ad-types from local businesses. With options to customise ads according to journey, time and transport companies can deliver personalised, locally relevant promotions at the push of a button.
The analytics gained through your Sygnal Portal can also inform ad-pricing and give you additional leverage when sourcing new advertisers. Through these advertising deals, you can offset costs while providing a valuable platform to businesses on a local and national level.