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Passenger Wifi

Using secure passenger WiFi on a bus

Secure Passenger WiFi: A guide to staying safe on public networks

By | Cyber Security, Passenger Wifi, Safety, Secure passenger WiFi | No Comments

It seems like every day there’s another story about the dangers of connecting to public WiFi networks. From hotel hackers to shopping centre snoopers, users of public WiFi face many potential risks. Of course, these stories serve a real purpose. If the public’s private details are at risk, they have a right to know. Simultaneously, public information campaigns about staying safe online are so common, it can be easy for people to overlook them.

Although Sygnal comes with a number of robust cyber-security measures, there’s no such thing as a completely secure network. In open-network WiFi, there is always a risk of being targeted. That’s why we’ve put together this handy guide to staying safe when browsing a public connection.

Personalisation as an essential travel trend of 2019

Avoid inputting personal details

Limiting your sensitive activity when on a public WiFi network is just common sense. It should go without saying; never enter passwords or financial details on public WiFi. Still, you’d be surprised how many people fall prey to hackers after entering their card details while on a public network. From online banking to shopping sites, any online action that entails entering financial details should be avoided at all costs.

The same goes for submitting Personally Identifiable Information (PII). That means you should probably wait until you’re on a secure personal connection before you start filling out application forms. Of course, every Sygnal WiFi network is also structured to be completely GDPR compliant, ensuring no PII is retained.

Verify you’re connecting to the real network

As public WiFi becomes more commonplace, so hackers have evolved to introduce new methods of capturing valuable, personal information. One of the most popular is to set-up bogus wireless connections in the hope unsuspecting users will connect. Once a user has connected to one a ‘bogus hotspot’, hackers can view the activity and even trawl the device for private information. Avoiding these spoof hotspots, however, shouldn’t require a degree in cyber-security. All it takes is a bit of diligence and common sense. 

Every bus connected by a Sygnal Server, for instance, will include the official server name, usually displayed inside the bus. If you can’t see the server name, ask the driver, and verify how it’s spelt (including capital letters).

Women using secure public WiFi on a bus

Stay secure everywhere

Of course, you could say this rule applies to any online activity. The first line of defence of your personal details; creating strong, unique passwords and changing them regularly should be common practice for everyone online. However, these safeguards become even more important when browsing a public connection.

The reality is, hacking users through guessing their passwords is relatively rare these days, but that’s no reason to get careless. Staying safe online is about limiting all possible risks; vigilance and an abundance of caution can go a long way.

Stick to secure sites (HTTPS)

Another seemingly obvious precaution, this one becomes doubly important when browsing on public WiFi. In HyperText Transfer Protocol Secure (HTTPS), the communication protocol is encrypted using Transport Layer Security. In standard HTTP websites, data is sent over the connection in cleartext. This means any eavesdropper to the network can see the web pages you’re visiting and the data you’re transferring back and forth.

When you connect to an HTTPS-secured server, however, your browser checks the website’s security certificate and verifies it was issued by a legitimate certificate authority. This helps you ensure you’re actually connected to the real website. While this still doesn’t guarantee total privacy, it significantly decreases the risk of browsing online.

Using secure passenger WiFi on a bus through smartphone

Secure Passenger WiFi-security

We recognise that a single line of defence is not enough to perturb hackers. That’s why Sygnal comes with a custom firewall and several in-built security features*. Simultaneously, the encrypted network settings are designed to present hackers with as many obstacles as possible. While that doesn’t guarantee a hacker will never gain access, it does make it significantly more difficult. As a dynamic 4G WiFi connection, the only way a hacker can access the network is by being on the bus.

Sygnal limits certain features through the WiFi. Passengers are reminded on first connection to avoid unsecured sites and to be careful about the type of communications they send over the connection.

Of course, public WiFi can pose risks, but that doesn’t mean you should avoid it. Sygnal WiFi enables you to browse your socials, catch up on work and keep in touch with loved ones. By taking the right precautions, you can enjoy rapid, robust WiFi on the go!

Using onboard WiFi to improve accessibility on transport

Finally, read the terms and conditions before connecting to any WiFi network; yes, we know they’re boring, but they’re there for a reason.

If you want to learn more about Sygnal and trying Secure Passenger WiFi on your vehicles, get in touch with us today.

*The exact spec of which we won’t detail here, for obvious reasons.

Using passenger WiFi on demand-responsive bus services

Fleet management made easy with the Sygnal Portal

By | Coach hire, Coach operator, Onboard advertising, Passenger Wifi, Sygnal Bites | No Comments

At the risk of stating the obvious, the bus and coach industry is undergoing a period of rapid change. The growth in onboard technologies, coupled with new vehicle emission standards, have added further layers of complexity to the already demanding job of running a successful coach hire business.

That’s why, alongside consistency and cost, convenience is an essential aspect for operators considering new onboard technologies. Sygnal understands just how vital convenience is to operators. Sygnal X, our flagship 4G data-wireless server, was designed specifically to maximise range and reliability while enabling easy installation.

Using the Sygnal Portal for effective fleet management

Of course, simple installation and maintenance is essential for a modern transport firm, but hardware is just one element of service. Sygnal understands that the most convenient onboard WiFi solutions give customers the freedom to manage their own technologies. The custom OS enables simple setup and secure sign-in for passengers, but it’s in the management system that the Sygnal X really shines. With every Sygnal order, customers also gain secure access to their own remote management platform; the Sygnal Portal.

With access to Sygnal’s custom streaming library, fleet management, vehicle status updates, route designation, WiFi analytics and a viewing portal for CCTV & Dashcam footage, the Sygnal Portal puts operators firmly in control of their fleet.

Every aspect of the Sygnal Portal user experience (UX) was designed with the operator in mind. With a dedicated sign-in, operators can remotely access their Sygnal Portal from anywhere. With business and networking events requiring regular travel, remote access is essential for operators looking to maintain visibility of their fleet on the go. Updates to the Portal are rolled out remotely, meaning there’s no disruption to the operator. Of course, the Portal is fully optimised for mobile.

With the Sygnal Portal, operators can simplify the many processes required to run a modern, efficient coach service while providing the latest onboard amenities to passengers.

Want to try Sygnal’s fleet management software on your own vehicles? Get in touch today and find out more!

Man using bus WiFi on coach journey

Keep it simple: The secret to reliable onboard WiFi

By | Coach hire, Onboard advertising, Passenger Wifi, Sygnal Bites | No Comments

Onboard WiFi doesn’t need to be complicated, but you could be forgiven for thinking otherwise. Operators looking to install passenger WiFi on their vehicles are confronted with a myriad of choices. Every option is invariably described using industry jargon that would perplex all but the most tech-savvy operator. But it doesn’t have to be this way. Sygnal strives to keep the entire process of ordering and installing onboard WiFi as simple and transparent as possible.

The connected future

Passengers now expect onboard connectivity as part and parcel of their journey. Onboard WiFi is no longer a ‘luxury’ amenity – it’s for everyone. Despite this, the majority of bus WiFi systems on the market are designed for national operators, with a price tag to match.

The bottom line; just as passengers expect accessible and consistent connection, operators expect reliable and affordable service. That’s where Sygnal comes in. With an intuitive online layout, remote monitoring and streamlined installation process, Sygnal simplifies the onboard browsing experience for everyone. Great technology, as they say, should seem simple, even when the processes behind it are remarkably complex.

Women using onboard WiFi on a bus

Balancing costs

The introduction of new transport technologies has also highlighted the rift between large and small operators. Nationwide operators usually have engineers on staff or, failing that, a trusted professional on call. But many independent operators simply don’t have the time (or the staff) to install, maintain and repair new technologies.

Sygnal’s robust design and simple install process were specifically developed to limit time spent fitting and maintaining units. Likewise, remote updates enable operators to add new features without uninstalling units. Additional features like CCTV and GPS can be retrofitted as and when operators require them.

The Sygnal Portal offers an additional revenue source in the form of onboard advertising. Operators can offset their monthly data subscription by sourcing advertisers and promoting local businesses through their passenger WiFi.

Using passenger WiFi on demand-responsive bus services

Reliable service

Great technology should be adaptable to the unique needs of customers. The one-size-fits-all model rarely works for everyone, particularly in the age of personalised service. What works for the nationwide transport group, might not work for the local, independent operator. For instance; onboard entertainment, where passengers enjoy TV and movies, is essential for long journeys on inter-city services. For local urban services where journeys last no more than half an hour, however, onboard entertainment would be largely redundant.

Simultaneously, these onboard technologies should require little technical knowledge on the customers part. Independent operators are less likely to have their own engineers on staff, so installation and upkeep should require minimum effort.

Just as importantly, modern, connected technologies should be reliable. After all, inconsistent technologies will lead to more complaints than if the technology wasn’t there at all.

How to connect your vehicles

In keeping with the focus on simplicity, Sygnal developed a straightforward four-stage process to connect your vehicles:

  • Contact Sygnal
  • Choose your package & order
  • Receive your order & setup
  • Switch on and enjoy access to rapid, reliable onboard WiFi

Sygnal’s compact design allows operators to choose their preferred method of installation. Of course, installation can be affected by different factors, including vehicle layout and powering. Operators who require a unit for each vehicle often choose to power units through the vehicle wiring harness.  Operators looking to quickly move units between vehicles, however, tend to opt for the cigarette lighter adapter socket. Thankfully, our team of experts are always on hand discuss the best option for you.

The Sygnal Standard

At its heart, Sygnal’s mission is to remove the technical barriers from acquiring, installing and using onboard WiFi. It’s only by simplifying these processes that we can create a truly connected world. Sygnal strives to make the connection process as simple and cost-effective as possible.

Get in touch with Sygnal today to find out more about adding passenger WiFi solutions to your vehicles.

Couple chatting enjoying the onboard technologies

Festival coach hire: The ultimate guide for operators

By | Coach hire, Passenger Wifi, Sygnal Bites | One Comment

It’s springtime and that means the festival season will soon be upon us. Whether you’ve offered festival coach hire for years or you’re just starting out, it’s important to stay informed of the latest information. And 2019 looks set to be the busiest year for festivals yet, with over 500 large-scale events scheduled to take place in the UK alone.

With that in mind, Sygnal has put together a handy guide for this festival season. Read on to discover the secrets to keeping festival-goers happy and establishing your company as the go-to for festival transport.

Booking

Transport hire is often the second port of call for festival attendees after booking their tickets. Festival organisers often partner with respected transport companies to combine ticket bookings with transport. The biggest festivals will likely have established business relationships with known operators. Smaller event organisers, however, could be receptive to developing new transport partnerships.

If you do procure a festival coach hire contract, it’s vital you can meet supply so pencil in tickets sale dates well in advance. Managing bookings is only possible with a coherent booking system, so check out our guide to streamlining the booking process on your website.

Only take bookings over the phone? Make sure you have an efficient system (and enough staff) to process the orders in a timely fashion. Remember, every missed call is a missed opportunity for more sales.

Simultaneously, it’s not unreasonable to request a deposit on large bookings, particularly if festival-goers want to book an entire vehicle.

Man booking festival coach hire through laptop

Pick up

Designate a pick-up-point well in advance. Of course, this point should be easily accessible to your vehicles and allow your vehicles time to idle. The pick-up point must be accessible to passengers too, especially as most will arrive with several days worth of supplies.

Simultaneously, make sure your drivers maintain ample space surrounding the vehicle so passengers can reach the underneath compartment to stow their luggage safely.

Be very clear on the departure time – particularly if you are travelling a significant distance to reach the festival grounds. If you’re supplying multiple vehicles, try to stagger them to arrive and depart at different times to prevent congestion.

Bus coach with onboard passenger WiFi

Route navigation

The bigger the festival, the more logistics have (usually) been designated to assist traffic flow. However, larger festivals also mean more attendees, which mean more vehicles on the road. Either way, festival routes often become congested, sometimes days in advance of the event itself. It’s your job as a transport operator to figure out the least circuitous route for your passengers.

Of course, festivals are often staged in remote areas with limited access points, forcing vehicles to converge upon one particular route. There’s not much you can do once your vehicles hit this point. There are, however, ways to optimise the journey prior to this.

Sygnal’s fleet tracking software allows you to study journey times and identify bottlenecks on specific routes. Traffic updates provided through the GPS and onboard WiFi enable drivers to adapt routes according to anticipated journey times. Not only does this ensure passengers reach their destination in good time, but it also saves on fuel consumption.

Using onboard wifi & GPS to navigate traffic

Parking

At most major festivals, you as the coach provider will be responsible for sourcing your parking spaces. Smaller festivals may not have particular designations for specific operators, but that doesn’t mean you can’t plan ahead. Festival organisers will have a detailed layout of the festival grounds, which they should provide upon request.

The onus on establishing a reliable, safe parking procedure falls, of course, to the festival organisers. However, there are several steps you can take to simplify the process. Designating seating prior to boarding, along with organised luggage storage in the underneath compartment, enables passengers to disembark in an orderly fashion. Likewise, it’s important to make any requirements known in advance; for instance, if you are travelling with any passengers that require wheelchair access. These precautions help ensure an efficient drop-off process and show passengers you recognise them as more than just a number.

Buses using Sygnal fleet management with vehicle tracking

Passengers

The type of passenger depends largely on the festival, but there are a few golden rules every operator should abide by.

State bus T&Cs on your website and ensure passengers are aware of them before boarding. This way, both driver and passengers can enjoy a safe, comfortable journey.

If you’re travelling a long distance and don’t have toilet facilities, make sure to stop every few hours. After every deboarding, run through a passenger check again (leaving passengers behind doesn’t exactly make for good PR).

If you allow alcohol to be consumed on board, be prepared for your passengers to get a little louder. Similarly, passengers drinking alcohol are likely to use your onboard facilities more frequently. If your vehicles don’t have onboard toilets, drivers should expect more frequent requests to stop, which risks disrupting your schedule.

Girl using festival coach hire to attend event

Advertising

Festival coach hire also represents a unique opportunity for coach hire companies. Onboard advertising can bring in additional revenues all year round. But when deployed through onboard WiFi on festival coach hire, operators have a specific audience with specific requirements. Attending a festival, especially one held in a rural area, requires provisions. Camping supplies, food, water, clothing, toilet roll, even electronic extras like power banks. Coach hire companies can gain an additional revenue stream through the sale of these provisions.

Coach hire operators can also gain advertising revenue by providing links to partner businesses. These businesses could be anything from companies with a festival stall to clothing from bands appearing at the event. Of course, these partnerships can take several festival seasons to develop, but they are worth investing in.

Personalisation as an essential travel trend of 2019

Return journeys

It’s fair to say that some passengers may not be in the best of shape for the return journey. That’s why it’s important you specify a pick-up location and time and stick to it. Multiple vehicle pick-ups, set over a staggered schedule, increase your chances of rounding up all passengers for the journey home.

It also helps to consider the mindset of your passengers on their return journey. They’ll likely be tired, elated and, if they’ve been camping, not as clean as they might like to be. Simultaneously, depending on the venue, many may have been without WiFi for days. This offers you another unique opportunity. Passengers can quench their thirst for data with your onboard WiFi, while you as the operator can promote suitable products through the advertising platform.

It’s not all about pushing promotions, however. Little touches like free bottled water or hygienic wipes can be a great way to end the trip with a smile. And happy passengers mean customers that are more likely to book with you again.

To find out more about festival coach hire, get in touch with Sygnal here.

Using onboard analytics to improve services in coach hire

Onboard analytics: The secret to enhancing your transport services

By | Analytics, Feature, Passenger Wifi, Technology | No Comments

As industry leaders call for mobile phone location data to be used to plan out new bus and rail routes, we look at why it’s not just governmental transport bodies that can benefit from onboard analytics.

In passenger transport, data comes from every stage of the customer engagement process – from booking to boarding and every touch-point in between. The advent of web analytics services has given business owners untold access to data behind their website. Armed with these metrics, companies can begin to streamline the customer purchase process. The real problems arise when operators try to quantify what’s taking place on their vehicles.

That’s because many transport companies lack the time, staff, or tools to tap into these ‘data warehouses’. Large operators, meanwhile, can afford to pay data analysts to study these metrics and draw up strategies to optimise sales and improve the passenger experience.

But with the Sygnal Dashboard, any coach company can tap into the onboard analytics gathered from a whole host of in-vehicle processes. It’s only with this data that operators can begin to develop a flexible service that meets the changing needs of today’s commuter.

Identify peak times

Transport operators across the world still struggle to adequately cater to fluctuations in passenger numbers. Until recently, vehicle allocation and route provisions were largely based on feedback from drivers and, to a lesser extent, passengers. But with the advent of accessible data, companies can pinpoint how many passengers board their vehicles at specific times.

This data can then be used to direct vehicles to specific routes at key times. Likewise, operators can allocate different capacity vehicles to different routes based on the number of passengers. Onboard analytics also enables operators to map out travel patterns and add new services to underserved areas.

Using onboard analytics to identify peak times

Personalise services

We all use technology to help us navigate the world, but the most regularly used technology is actually one of the least utilised for its data value. The smartphone isn’t just a handy tool for travellers, it’s also a valuable access point for transport operators looking to better understand their customer.

In fact, onboard analytics give operators the power to decipher a lot more than just the number of people on their vehicles. These metrics can reveal, among other things, how many passengers logged on to the WiFi, the most popular sites to browse and what ads passengers are most likely to click on.

Additionally, a company app allows operators to gather valuable data on how many people are boarding their vehicles, and the type of journeys they are making (i.e. daily commute, one-off return journey, day ticket, etc.) With an app, operators can also use real-time data to give users reliable updates on the progress of their bus. That’s handy for passengers waiting on their bus and passengers already onboard who need to know when to disembark.

Of course, there are restrictions on the kind of data you can collect. All information gathered from interactions with your onboard WiFi must be completely anonymised in line with GDPR. Even with these restrictions, however, you can gain real insights to optimise your services.

Study environmental factors

As every transport operator knows, services can be disrupted by factors beyond their control. Of the most significant external influences is the weather. Rain, snow, storms and heatwaves can all have a major impact on vehicle performance and passenger numbers. Incorporating data on weather patterns can help operators direct vehicles more effectively.

An increase in passenger numbers on rainy days, for instance, suggests you may need to provide larger vehicles for busy routes. Likewise, knowing in advance that commuters are willing to walk on particularly sunny days would allow you to redirect services to other routes.

Likewise, weather patterns can affect journey times, so it’s important you take the data behind these when redirecting vehicles and developing new routes.

Using onboard analytics to track impact of weather patterns

Respond to major events

Whether it’s a local festival or a major sporting event, there are some dates every operator marks down in their calendar. After all, coaches are the best means of transporting large groups to a single location beyond the reach of rail. Not only does travelling by coach reduce congestion on already crowded roads, but it also enables passengers to relax before arrival. This is particularly important for passengers travelling a long distance, where exhaustion and a lack of knowledge of the roads can increase the risk of accidents.

That’s why many coach companies now offer express travel to and from events. National Express, for instance, offers transport packages to attendees for several UK festivals. For smaller coach companies, local festivals and sporting events offer a great opportunity to establish a recurring relationship with passengers.

In turn, coach companies with onboard WiFi can use the analytics gained from passenger interactions to offer additional services. For instance, if there’s a spike in searches for camping supplies on the way to a festival, you could partner with a local outdoor retailer to offer supplies en-route.

Simultaneously, data allows you to anticipate busy times in advance and capitalise on potential bookings with unique offers. Including an email sign-in to your onboard WiFi gives you the option to follow-up with offers for the next year’s event.

Improve journey times

Passengers are your main source of data, but they’re not the only one. Operators are increasingly turning to data to understand how their vehicles perform, and how they could be optimised to increase efficiency.

Data gathered from your onboard GPS can provide invaluable insights into your journeys. For instance, if you notice a particular service is regularly delayed, data from the journey history can identify where the interruptions occur. As in-vehicle technologies like GPS become more commonplace, transport operators will also be able to incorporate data from external sources too. Traffic lights, motorways and even other vehicles will be able to communicate with each other to alert drivers to changes in traffic and potential road hazards.

Similarly, engine tracking data can identify where your vehicles have idled. When studied together with dashcam and CCTV footage, operators can identify bottlenecks and reduce fuel consumption.

Woman using onboard technologies to browse bus WiFi

For something that’s become such an integral part of our society, data is still an impenetrable reality for many operators. As a result, of the millions of services run every day across the world, only a small percentage of the potential data is actually captured and analysed. This isn’t just a loss for the company, it’s a loss for passengers too. The insights hidden in this sea of data can go on to shape new services and streamline operations. With onboard analytics, operators finally have the power to optimise the travel experience with quantifiable insights.

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Woman smiling using in taxi WiFi

5 reasons in-taxi WiFi is essential for modern taxi firms

By | Passenger Wifi, Smart transport, Sygnal Bites, Taxi | No Comments

As every taxi firm knows, new technologies promising to ‘revolutionise the journey’ are ten to a penny these days. However, that’s not to say there aren’t valuable technologies out there. For every ten new innovations, there is one that can genuinely increase efficiency, reduce costs and improve the passenger experience.

Of all these new transport technologies, it’s safe to say that onboard WiFi has had the biggest impact on the passenger journey. In fact, WiFi is now a ubiquitous feature on buses, trains and even planes. All of this leaves you wondering, why has the taxi industry been so slow to embrace the onboard network? If you’re operating a taxi firm without onboard WiFi installed in your cabs, you probably have your reasons, but it’s worth considering the arguments for WiFi. After all, just as an object will select the path of least resistance, passengers will always opt for the transport with the best connectivity.

Everyone wants onboard WiFi

It’s not exactly news that the world today is fixated on connectivity. At home, at work, at the pub; it doesn’t matter where we are, we want to maintain some kind of digital link with the world. For taxi firms, onboard WiFi represents the next logical evolution in customer service. Your passengers aren’t simply looking for the cheapest and most reliable form of private travel – they’re looking for comfort, consistency and connection.

Even passengers on a relatively short journey will appreciate access to in-taxi WiFi, particularly if they’re young. Passengers on their way to work can use the connectivity to start the workday early. Meanwhile, passengers unsure of their exact destination can use the onboard WiFi to establish where they need to be dropped off.

Businessman using in-taxi WiFi on tablet

Overseas visitors need WiFi

Travelling overseas is great, but it’s not always ideal for connectivity. While data-roaming is now fairly consistent across the EU, visitors from elsewhere often have to shell out large amounts for a data package. That’s why tourists arriving at an airport are more likely to choose a taxi with WiFi.

Whether checking into their hotel, arranging to meet friends or just finding their bearings, in-taxi WiFi is an invaluable amenity for overseas passengers. Additionally, the presence of WiFi in a taxi can be more appealing than that of a bus or a fixed public WiFi because the user will be one of the only people connected through the secure 4G connection. Unlike in bars, restaurants or other public areas, passengers using the WiFi in a taxi can be assured that they are accessing the connection alone without the worry of losing speed because of the other passengers already online.

In-taxi WiFi increases brand loyalty

It’s not just overseas passengers that want WiFi wherever they go. Travellers on their way to the airport will always welcome free WiFi. We’ve all been there – rushing to the airport, frantically trying to recall if you locked the front door, checked in for your flight, remembered your reservation details, etc.

These days, travellers have a whole host of ways to check these things (except for the front door, sorry, you’re on your own there). But these last-minute checks, invariably, require some kind of internet connection. And if a passenger can’t use their own data, they’re going to require connection of some kind. That’s why in-taxi WiFi is such a valuable feature – if your connectivity can help them out in an hour of need, they’re more likely to use your firm again.

Black cab with light on and in-taxi WiFi

Personalisation is essential

A captive portal is a great way to engage with your passengers before they begin browsing, not to mention alerting WiFi users to your terms and conditions. It’s also a chance to get to know your passengers. Many firms ask for an email and other contact details before granting access to the internet. This way, firms can keep a record on who has accessed what on their WiFi and keep customers up to date on company news.

It’s important you don’t then bombard their inbox with unnecessary information or spam. It’s always a good idea to offer something on top of company updates in turn for providing contact details. For instance, the chance to enter a competition and win prizes can be enough to prompt passengers to share their contact details.

With passengers willingly submitting their contact details, you can begin to build up a clearer sense of your customer base and tailor services to their specific needs.

Driver satisfaction improves

It’s not just passengers that enjoy access to WiFi. Drivers, who spend more time than anyone in a taxi, will also appreciate the introduction of onboard WiFi. Of course, drivers should never use a device while driving, but that doesn’t mean there aren’t periods of downtime where a driver is required to sit and wait. As we all know, it’s in those moments of boredom that people reach for their phones.

Onboard WiFi isn’t just designed to improve the in-taxi experience. It can also open up new channels of communication for the driver. Of course, firms will already have at least one established line of communication with headquarters. But with onboard WiFi, drivers can also receive updates on traffic developments and adjust routes accordingly.

Driver using in-taxi WiFi to engage with passengers

For taxi firms considering implementing a mobile app, onboard WiFi in every vehicle is a must. Informing passengers about delays prior to pick-up is only possible if the vehicle can report to head office. Drivers can do this manually, but an inbuilt connection enables automatic updates and ensures passengers are never left in the dark.

Get in touch and find out more about Sygnal Taxi WiFi here.

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Providing festival coach hire

Finding the right onboard technologies for your coach fleet

By | Passenger Wifi, Sygnal Bites, Technology | No Comments

For any coach operator, identifying the right onboard technologies requires time and a careful appraisal of your requirements. That’s why operators tend to opt for an eclectic mix of solutions, purchased when and where they can afford to roll them out across the fleet. But this approach comes with its downsides. Technologies end up with wildly disparate capabilities, not just in their performance, but in their ability to communicate with each other.

That’s why Sygnal offers a range of packages, tailored to meet the specific needs of every transport operator and centralised through one system. So whether you’re a large, national operator or a small, local coach firm, there’s a Sygnal package to meet your needs.

But which Sygnal package is right for your coach company? That all depends on what you’re looking for…

Fleet size

Of course, the size of your fleet will be a key factor in the kind of technologies you require. Are you a small local coach hire company looking for a simple onboard WiFi system or a nationwide operator looking for an entire onboard overhaul? Each Sygnal package comes with onboard WiFi and access to the Sygnal Portal as standard, but for some operators, this is just the tip of the iceberg.

Small coach companies with just a few vehicles, for instance, might be looking for a simple Sygnal WiFi and Portal package. Major operators with hundreds of vehicles, meanwhile, are more likely to require robust fleet-tracking technology than a small local service.

Of course, every operator has a different idea of what their company needs to grow. That’s why we encourage our customers to discuss their current requirements and future growth prospects before establishing which Sygnal package best suits their needs.

Bus coach with onboard passenger WiFi

Fleet functions

It’s not just the size of your fleet that determines the kind of technologies you require. The typical daily functions of your company will go some way to dictating the scale of your Sygnal package.

Some questions to consider:

  1. Do you operate school routes?

If so, onboard bus CCTV could be an essential technology. For safety purposes, many schools now require their coach operators to provide CCTV as a standard safety feature. Operators looking to expand their local bus contracts, then, will not get far without onboard cameras. Likewise, operators that choose to integrate CCTV will be better positioned in school transport tenders.

  1. Do you run coach tours?

Coach tours can cover a wide range of services. Whether it’s for international or domestic passengers, the unique requirements warrant a specialised service. Discerning these requirements before you purchase your Sygnal Package is integral to getting the most value for money. For instance, coach tour companies operating in remote areas of the country might require signal enhancement technology to ensure total connectivity. Meanwhile, operators running tours for overseas tourists may want to consider integrations for translation tools for their onboard content.

  1. Do you run tours abroad?

The same goes for operators who run coach tours abroad. Sygnal WiFi functions anywhere within the EU, so connectivity isn’t a problem. However, operators will require accurate GPS and fleet-tracking software, particularly if a vehicle is travelling a new or remote route.

Operators running tours to areas outside the EU will be required to purchase an international data package. Alternatively, invest in some offline content to keep passengers entertained when they enter non-EU territory.

  1. Do you run regular local services?

Operators running regular services, whether it be across local, regional or nationwide areas, have their own unique set of requirements. To begin with, operators who run services on scheduled routes, in which the bus stops at established points, may find they don’t require content for the passenger entertainment system. After all, if most passengers are only onboard for twenty minutes to half an hour, they’re unlikely to want to start watching a film.

Mobile ticketing, on the other hand, is an essential tool for operators running regular routes. For coach companies who run infrequent services between specific destinations, mobile ticketing can be a useful tool but is not necessarily essential.

Onboard technologies for your bus company

Geographical setting

The needs of your fleet are defined not just by the type of coach tours you run but also the typical locations in which you operate.

As we said before, if your routes tend to adhere to remote areas, you’re more likely to encounter issues in connectivity and maintaining visibility of your vehicles.

Rural

Rural commutes tend to involve longer journeys, so it’s a good idea to consider additional features that decrease pressure on the 4G data connection. Simultaneously, rural transport can experience significant delays as a result of closed roads or slow-moving vehicles. Sygnal’s GPS system enables operators to keep track of their vehicles and redirect them should they notice an obstruction somewhere on the route.

Urban

Similarly, in urban areas, your biggest concerns will be navigating traffic and security. The Sygnal Secure Package comes with CCTV, dashcams and GPS along with Sygnal’s robust WiFi. Through these technologies, drivers can monitor onboard events, use the dashcams to navigate narrow gaps on busy roads and receive real-time updates on local traffic disruptions.

Mixed

Many operators run services that cover both urban and rural routes. The Sygnal Fleet package comes with a suite of technologies designed to meet the diverse needs of every modern bus company.

Retrofitting your public transport

Customer base

Although likely to have the most significant impact on your technology needs, your customer base is usually the most difficult to qualify. Regardless of how diverse your customer base might be, it’s vital you establish your typical demographic and take steps to tailor your services to their needs.

Schoolchildren, although limited in their access to smartphones, are major consumers of WiFi. However, younger passengers must also be protected from harmful content. That’s why Sygnal comes with inbuilt options for parental locks and age verification. Operators can also block websites on specific servers to further protect children.

Any company that provides some kind of public WiFi will know that passengers between 18-30 years old are the highest consumers of data. Millennial travellers are also the most common users of public transport, excluding the elderly. Sygnal already blocks access to data-heavy websites (including video-streaming such as YouTube), so you can rest easy that they won’t drain your data. Simultaneously, every Sygnal server is designed to provide support for up to 60 concurrent onboard WiFi users, so there’s no need to worry about WiFi speeds even with a bus full of young travellers.

Worried about exceeding your data limit with a bus full of young travellers on a cross-country trip? No need to fear: Sygnal can place a cap on your servers, so you’re never charged for overages. In addition, the Sygnal Portal (available with all packages) allows you to track data usage on all of your Sygnal servers. If you notice a particular server is close to reaching its data limit, you can choose from a selection of add-ons. That way, your data-hungry passengers stay happy and your service gets the great rating it deserves.

Couple chatting enjoying the onboard technologies

Current onboard technologies

Most operators today have at least one onboard technology – whether it be passenger WiFi, GPS or CCTV. But, as we’ve discussed before, technologies are often compiled from a range of sources. Not only does this complicate the process of gathering data from these devices, but it also locks operators into multiple contracts with various companies.

Even if you’re currently signed up to a contract for another onboard technology, Sygnal can install new devices. However, it’s only with a Sygnal package that you can centralise your existing technologies under one easy to manage platform and consolidate your payments under one simple monthly contract.

Of course, any operator already using a mix of onboard technologies knows that requirements are defined by the resources you have at your disposal. Operators who dedicate a member of staff to managing onboard technologies might find it easy running multiple disparate systems. For smaller, independent coach companies, however, this is unlikely. Even large, nationwide operators with a dedicated team could benefit from streamlining all their technologies under one system.

integrating onboard technologies to your vehicles

If you’re still not sure which Sygnal Package is right for your company, get in touch and we’ll find the best option for you. After all, every modern coach company needs onboard technologies, it’s just about figuring out which best serve your purposes.

Women using secure public WiFi on a bus

Cost or connection? Modern bus passengers shouldn’t have to choose

By | Coach operator, Feature, Passenger Wifi | No Comments

At the risk of stating the obvious, we live quite the connected existence in 2018. These days, connectivity is deemed as essential an amenity as electricity, running water and gluten-free alternatives at breakfast. Our craving for internet access is intensified when we’re required to remain in the same place with no other means of distraction. Companies unwilling or unable to provide this access are finding more and more that customers will look elsewhere.

For transport companies, this should come as no surprise. Passengers expect onboard WiFi as a standard feature on their journeys. Local bus and coach operators, however, often feel that to provide WiFi will mean an increase in fares. Every onboard amenity, after all, costs money. But there is another way – providing companies have the tools to optimise their connectivity. Thankfully, Sygnal provides more than just onboard WiFi; it also gives operators the means to reduce operational costs and improve overall service.

Enriching the passenger journey

What’s the most important element of a transport service to passengers? It used to be that you could sum up the passenger’s expectation for a transport service in three words: Convenience, comfort and cost. But in the past few years, a new word has crept into the passenger lexicon; connection.

That’s why onboard WiFi is such an essential amenity. Not only do passengers expect it, but they will also actively criticise those companies that don’t provide it. Perhaps even worse than not providing any kind of connectivity, however, is providing subpar WiFi. The fear of providing an intermittent or slow connection (and being pilloried in subsequent reviews) keeps many operators from committing to an onboard WiFi subscription. But it doesn’t have to be this way. Sygnal’s onboard WiFi is designed to maintain constant connection wherever your vehicles are. On the rare occasions when there really is no means of connection, Sygnal WiFi caches key web pages to ensure passengers still have the power to browse.

Woman using onboard technologies to browse bus WiFi

Optimising the travel experience

Onboard WiFi can increase convenience for passengers by shortening journey times through intelligent route optimisation. Simultaneously, part of developing a reliable service lies in keeping passengers up-to-date on the latest information about their journey. With onboard WiFi, passengers can track their journey through location apps like Google Maps. Alternatively, you can integrate an in-journey information system to keep passengers completely up-to-date through on-board screens.

With additional options for mobile ticketing, operators and passengers can enjoy a raft of benefits. As an operator, a move to ticketing through digital channels frees you from the cost and inconvenience of paper tickets. Of course, onboard technologies aren’t always about saving money – they’re also vital to improving the travel experience. For passengers, M-ticketing can expedite the boarding process, making journeys shorter and more efficient. This might not save your coach company money, but it will increase passenger loyalty, which means more return custom.

Using onboard WiFi as a passenger

Cutting costs with connection

Of course, onboard integrations like passenger WiFi, GPS and CCTV incur some additional costs. But connection comes with a range of additional features to reduce company overheads.

Coach companies have a variety of outgoing costs. As a major monthly expenditure, fuel consumption is a major concern for every operator. Engine monitoring captures the raw data behind the behaviour of a vehicle and provides solutions to how this behaviour could be optimised. By studying when and where an engine sits idle, operators can develop procedures to reduce vehicle inertia and optimise journeys.

Likewise, using GPS to monitor the progress of your vehicles on specific routes enables you to better comprehend where coaches are experiencing delays. The data gathered from your GPS can then shape new routes and save your coach company on fuel consumption.

Using onboard WiFi to improve accessibility on transport

WiFi = Additional revenue streams

Onboard WiFi isn’t simply a tool for passengers to pass the time. It’s a direct line through which you can engage with passengers on a deeper personal level (within the bounds of GDPR, of course). Just as social media channels offer personalised promotions through their platforms, you can promote relevant businesses direct to your passengers.

That’s right, your onboard WiFi can also provide an additional revenue source through personalised advertising. The Sygnal Portal allows you to upload multiple ad-types from local businesses. With options to customise ads according to journey, time and transport companies can deliver personalised, locally relevant promotions at the push of a button.

The analytics gained through your Sygnal Portal can also inform ad-pricing and give you additional leverage when sourcing new advertisers. Through these advertising deals, you can offset costs while providing a valuable platform to businesses on a local and national level.

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Sygnal's new wave of transport technologies

New Sygnal site marks a new era for transport technologies

By | News, Passenger Wifi, Transport | No Comments

So you might have noticed, Sygnal has a new website design. Don’t worry, we still offer the same cost-effective transport technologies and high standard of service. We felt it was only right, however, what with all the new innovations and updates of the past year, to give our website a makeover to better reflect our expanded scope.

Among the latest Sygnal innovations to receive an update is the Sygnal Portal. As a dedicated platform developed specifically for operators, the Sygnal Portal integrates seamlessly with your Sygnal devices and centralises the management process to streamline operations and increase efficiency across your fleet. The new Sygnal Portal still comes with remote access and an intuitive user interface, but now also features an inbuilt notification system to keep you in the loop about all the latest developments on your vehicles.

We’ve also taken the opportunity to lay out a new range of Sygnal packages. Your Sygnal enables you to choose the technologies right for your business, with a special custom pricing plan based on your unique requirements as a transport operator.

The launch of our new website coincides with a new era for transport technologies and the transport industry as a whole.

So take a look, explore our beautiful new site and get in touch to let us know what you think!

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Retrofitting your public transport

5 ways onboard WiFi increases brand loyalty

By | Coach hire, Passenger Wifi, Sygnal Bites | No Comments

Onboard WiFi is a near-ubiquitous amenity for transport networks today. Passengers expect connection as a standard feature on their journey, and companies that are unable or unwilling to provide it could find themselves losing customers to their more tech-savvy competitors.

For coach hire companies considering onboard bus WiFi for the first time – we’ve compiled a shortlist of the biggest benefits of installing bus WiFi on your vehicles.

Happy passengers = Return custom

With onboard WiFi, passengers can pass the time exploring the world from the comfort of your bus. Not only does this increase the likelihood that they’ll book with you again, but it also makes it more likely they will recommend your services to other people. Onboard WiFi is no longer a novelty feature for the executive coach sector – it’s an essential amenity that almost every passenger expects. A failure to meet this expectation could result in negative reviews and even lost sales.

Modern technology = Modern brand image

Like in any business, effective brand identity in transport relies on maintaining a relevant corporate appearance. This means staying up to date on new innovations and ensuring passengers are given access to the latest technology. Of course, customer service, cost and convenience are major deciding factors in which company passengers book with, but it’s essential you don’t overlook the power of new technologies in winning and retaining new customers.

Analytics = Insights

Onboard WiFi is now seen as an essential feature of commercial transport, but it’s also a great way to better understand your passengers’ preferences. With Sygnal’s passenger analytics, you can begin to build up a detailed picture of your customer base and develop or adapt services accordingly. For instance, if you find the highest number of WiFi users is during the morning commute, you can ascertain that demand for service is greater during this period and adjust your WiFi settings, or even deploy additional services during this time.

Optimised efficiency = Increased appeal

It’s not just passenger-facing features that benefit from the presence of onboard bus WiFi. Your coach service can also increase brand loyalty by improving boarding times, reducing delays and optimising journey times. We’ve talked before about how bus WiFi can assist in traffic navigation, but it’s important to remember that these improvements, aside from saving on costs, are ultimately for the benefit of the passenger. Like in any business, the trick isn’t earning your customer’s trust – it’s keeping it. That’s why translating your onboard WiFi into improved operational efficiency is so crucial to maintaining the loyalty of passengers.

Targeted advertising = Unique deals

Data isn’t just a valuable resource for improving operations – it can also be used to personalise promotions to passengers. Sygnal’s bus WiFi comes with dedicated access to the Sygnal portal, where bus and coach operators can upload everything from third-party content to custom ads from local and national business partners. The Sygnal Portal also allows users to tailor ads to specific routes, times and even passengers. These promotions give passengers access to exclusive deals and make the most of their time in a location – be it through ads for local taxi firms, venues or accommodation.

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