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Onboard advertising

Man using onboard WiFi on coach journey

Keep it simple: The secret to reliable onboard WiFi

By | Coach hire, Onboard advertising, Passenger Wifi, Sygnal Bites | No Comments

Onboard WiFi doesn’t need to be complicated, but you could be forgiven for thinking otherwise. Operators looking to install passenger WiFi on their vehicles are confronted with a myriad of choices. Every option is invariably described using industry jargon that would perplex all but the most tech-savvy operator. But it doesn’t have to be this way. Sygnal strives to keep the entire process of ordering and installing onboard WiFi as simple and transparent as possible.

The connected future

Passengers now expect onboard connectivity as part and parcel of their journey. Onboard WiFi is no longer a ‘luxury’ amenity – it’s for everyone. Despite this, the majority of bus WiFi systems on the market are designed for national operators, with a price tag to match.

The bottom line; just as passengers expect accessible and consistent connection, operators expect reliable and affordable service. That’s where Sygnal comes in. With an intuitive online layout, remote monitoring and streamlined installation process, Sygnal simplifies the onboard browsing experience for everyone. Great technology, as they say, should seem simple, even when the processes behind it are remarkably complex.

Women using onboard WiFi on a bus

Balancing costs

The introduction of new transport technologies has also highlighted the rift between large and small operators. Nationwide operators usually have engineers on staff or, failing that, a trusted professional on call. But many independent operators simply don’t have the time (or the staff) to install, maintain and repair new technologies.

Sygnal’s robust design and simple install process were specifically developed to limit time spent fitting and maintaining units. Likewise, remote updates enable operators to add new features without uninstalling units. Additional features like CCTV and GPS can be retrofitted as and when operators require them.

The Sygnal Portal offers an additional revenue source in the form of onboard advertising. Operators can offset their monthly data subscription by sourcing advertisers and promoting local businesses through their passenger WiFi.

Using passenger WiFi on demand-responsive bus services

Reliable service

Great technology should be adaptable to the unique needs of customers. The one-size fits all model rarely works for everyone, particularly in the age of personalised service. What works for the nationwide transport group, might not work for the local, independent operator. For instance; onboard entertainment, where passengers enjoy TV and movies, is essential for long journeys on inter-city services. For local urban services where journeys last no more than half an hour, however, onboard entertainment would be largely redundant.

Simultaneously, these onboard technologies should require little technical knowledge on the customers part. Independent operators are less likely to have their own engineers on staff, so installation and upkeep should require minimum effort.

Just as importantly, modern, connected technologies should be reliable. After all, inconsistent technologies will lead to more complaints than if the technology wasn’t there at all.

How to connect your vehicles

In keeping with the focus on simplicity, Sygnal developed a straightforward four-stage process to connect your vehicles:

  • Contact Sygnal
  • Choose your package & order
  • Receive your order & setup
  • Switch on and enjoy access to rapid, reliable onboard WiFi

Sygnal’s compact design allows operators to choose their preferred method of installation. Of course, installation can be affected by different factors, including vehicle layout and powering. Operators who require a unit for each vehicle often choose to power units through the vehicle wiring harness.  Operators looking to quickly move units between vehicles, however, tend to opt for the cigarette lighter adapter socket. Thankfully, our team of experts are always on hand discuss the best option for you.

The Sygnal Standard

At its heart, Sygnal’s mission is to remove the technical barriers from acquiring, installing and using onboard WiFi. It’s only by simplifying these processes that we can create a truly connected world. Sygnal strives to make the connection process as simple and cost-effective as possible.

Get in touch with Sygnal today to find out more about adding passenger WiFi solutions to your vehicles.

Using onboard WiFi to improve accessibility on transport

Increasing your bottom line through passenger WiFi

By | Coach operator, Onboard advertising, Passenger Wifi, Sygnal Bites | No Comments

Aside from providing additional value to your coach hire company, onboard WiFi provides a direct line to your passengers through their personal devices. This connection comes with its own obligations, but, when used responsibly, it also presents a unique opportunity to engage with your customers like never before.

Direct promotion

As old as the internet itself, online advertising offers a platform to engage with a huge audience, with the added value of gaining access to valuable information on the demographics, browsing behaviour and brand preferences of your audience.

Through the Sygnal Portal, transport networks can gain additional revenue streams by sourcing promotional content from relevant advertisers and promoting it through the passenger WiFi.

Because Sygnal enables ads to be customised according to the journey, transport operators can deliver personalised, locally relevant promotions at the push of a button.

Man using his smartphone on a coach hire service

Sourcing advertisers

If you’re not sure where to start finding advertisers, Sygnal is on hand to help you source local and national businesses. Valuable statistics gained from Sygnal server analytics can also help inform your pricing and add leverage to negotiations. Approaching an advertiser with analytics showing over 1000 unique visitors used your WiFi within the past month represents a better proposition than simply offering information on passenger numbers.

For large, multi-region transport operators, Sygnal can help source local businesses for relevant route-specific promotions. Running regular routes between London and Edinburgh, for example, provides a unique opportunity to promote bars, restaurants, live venues and even hotels in the English and Scottish capitals.

Woman using onboard technologies to browse bus WiFi

The Sygnal ad-platform

The ad-management section of the Sygnal Portal is simple and intuitive, allowing your team to upload, edit and push new ads direct to passengers.

The Portal comes with the option to choose from a variety of different ad-formats and upload images, video and text to your Sygnal servers.

Because passengers gain access to promotions through their personal device, they can keep the information on hand when they step off your vehicle.  That’s why the Sygnal Portal comes with the option to include business locations within an ad, enabling passengers to step off and – providing they have data and GPS on their own device – make their way directly to the promotion.

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