Retrofitting your public transport

Onboard WiFi is a near-ubiquitous amenity for transport networks today. Passengers expect connection as a standard feature on their journey, and companies that are unable or unwilling to provide it could find themselves losing customers to their more tech-savvy competitors.

For coach hire companies considering onboard bus WiFi for the first time – we’ve compiled a shortlist of the biggest benefits of installing bus WiFi on your vehicles.

Happy passengers = Return custom

With onboard WiFi, passengers can pass the time exploring the world from the comfort of your bus. Not only does this increase the likelihood that they’ll book with you again, but it also makes it more likely they will recommend your services to other people. Onboard WiFi is no longer a novelty feature for the executive coach sector – it’s an essential amenity that almost every passenger expects. A failure to meet this expectation could result in negative reviews and even lost sales.

Modern technology = Modern brand image

Like in any business, effective brand identity in transport relies on maintaining a relevant corporate appearance. This means staying up to date on new innovations and ensuring passengers are given access to the latest technology. Of course, customer service, cost and convenience are major deciding factors in which company passengers book with, but it’s essential you don’t overlook the power of new technologies in winning and retaining new customers.

Analytics = Insights

Onboard WiFi is now seen as an essential feature of commercial transport, but it’s also a great way to better understand your passengers’ preferences. With Sygnal’s passenger analytics, you can begin to build up a detailed picture of your customer base and develop or adapt services accordingly. For instance, if you find the highest number of WiFi users is during the morning commute, you can ascertain that demand for service is greater during this period and adjust your WiFi settings, or even deploy additional services during this time.

Optimised efficiency = Increased appeal

It’s not just passenger-facing features that benefit from the presence of onboard bus WiFi. Your coach service can also increase brand loyalty by improving boarding times, reducing delays and optimising journey times. We’ve talked before about how bus WiFi can assist in traffic navigation, but it’s important to remember that these improvements, aside from saving on costs, are ultimately for the benefit of the passenger. Like in any business, the trick isn’t earning your customer’s trust – it’s keeping it. That’s why translating your onboard WiFi into improved operational efficiency is so crucial to maintaining the loyalty of passengers.

Targeted advertising = Unique deals

Data isn’t just a valuable resource for improving operations – it can also be used to personalise promotions to passengers. Sygnal’s bus WiFi comes with dedicated access to the Sygnal portal, where bus and coach operators can upload everything from third-party content to custom ads from local and national business partners. The Sygnal Portal also allows users to tailor ads to specific routes, times and even passengers. These promotions give passengers access to exclusive deals and make the most of their time in a location – be it through ads for local taxi firms, venues or accommodation.

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