As every taxi firm knows, new technologies promising to ‘revolutionise the journey’ are ten to a penny these days. However, that’s not to say there aren’t valuable technologies out there. For every ten new innovations, there is one that can genuinely increase efficiency, reduce costs and improve the passenger experience.
Of all these new transport technologies, it’s safe to say that onboard WiFi has had the biggest impact on the passenger journey. In fact, WiFi is now a ubiquitous feature on buses, trains and even planes. All of this leaves you wondering, why has the taxi industry been so slow to embrace the onboard network? If you’re operating a taxi firm without onboard WiFi installed in your cabs, you probably have your reasons, but it’s worth considering the arguments for WiFi. After all, just as an object will select the path of least resistance, passengers will always opt for the transport with the best connectivity.
Everyone wants onboard WiFi
It’s not exactly news that the world today is fixated on connectivity. At home, at work, at the pub; it doesn’t matter where we are, we want to maintain some kind of digital link with the world. For taxi firms, onboard WiFi represents the next logical evolution in customer service. Your passengers aren’t simply looking for the cheapest and most reliable form of private travel – they’re looking for comfort, consistency and connection.
Even passengers on a relatively short journey will appreciate access to in-taxi WiFi, particularly if they’re young. Passengers on their way to work can use the connectivity to start the workday early. Meanwhile, passengers unsure of their exact destination can use the onboard WiFi to establish where they need to be dropped off.
Overseas visitors need WiFi
Travelling overseas is great, but it’s not always ideal for connectivity. While data-roaming is now fairly consistent across the EU, visitors from elsewhere often have to shell out large amounts for a data package. That’s why tourists arriving at an airport are more likely to choose a taxi with WiFi.
Whether checking into their hotel, arranging to meet friends or just finding their bearings, in-taxi WiFi is an invaluable amenity for overseas passengers. Additionally, the presence of WiFi in a taxi can be more appealing than that of a bus or a fixed public WiFi because the user will be one of the only people connected through the secure 4G connection. Unlike in bars, restaurants or other public areas, passengers using the WiFi in a taxi can be assured that they are accessing the connection alone without the worry of losing speed because of the other passengers already online.
In-taxi WiFi increases brand loyalty
It’s not just overseas passengers that want WiFi wherever they go. Travellers on their way to the airport will always welcome free WiFi. We’ve all been there – rushing to the airport, frantically trying to recall if you locked the front door, checked in for your flight, remembered your reservation details, etc.
These days, travellers have a whole host of ways to check these things (except for the front door, sorry, you’re on your own there). But these last-minute checks, invariably, require some kind of internet connection. And if a passenger can’t use their own data, they’re going to require connection of some kind. That’s why in-taxi WiFi is such a valuable feature – if your connectivity can help them out in an hour of need, they’re more likely to use your firm again.
Personalisation is essential
A captive portal is a great way to engage with your passengers before they begin browsing, not to mention alerting WiFi users to your terms and conditions. It’s also a chance to get to know your passengers. Many firms ask for an email and other contact details before granting access to the internet. This way, firms can keep a record on who has accessed what on their WiFi and keep customers up to date on company news.
It’s important you don’t then bombard their inbox with unnecessary information or spam. It’s always a good idea to offer something on top of company updates in turn for providing contact details. For instance, the chance to enter a competition and win prizes can be enough to prompt passengers to share their contact details.
With passengers willingly submitting their contact details, you can begin to build up a clearer sense of your customer base and tailor services to their specific needs.
Driver satisfaction improves
It’s not just passengers that enjoy access to WiFi. Drivers, who spend more time than anyone in a taxi, will also appreciate the introduction of onboard WiFi. Of course, drivers should never use a device while driving, but that doesn’t mean there aren’t periods of downtime where a driver is required to sit and wait. As we all know, it’s in those moments of boredom that people reach for their phones.
Onboard WiFi isn’t just designed to improve the in-taxi experience. It can also open up new channels of communication for the driver. Of course, firms will already have at least one established line of communication with headquarters. But with onboard WiFi, drivers can also receive updates on traffic developments and adjust routes accordingly.
For taxi firms considering implementing a mobile app, onboard WiFi in every vehicle is a must. Informing passengers about delays prior to pick-up is only possible if the vehicle can report to head office. Drivers can do this manually, but an inbuilt connection enables automatic updates and ensures passengers are never left in the dark.
Get in touch and find out more about Sygnal Taxi WiFi here.